OK. That headline is a huge exaggeration. But a new study from comScore Inc. finds that there is a gender gap of sorts on social networking sites.
According to comScore, a Virginia company that specializes in measuring the digital world, "social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men."
The study is titled, "Women on the Web: How Women are Shaping the Internet." Another study finding: Women spend 30 percent more time on social networking sites than men do.
A comScore press release included a statement from Linda Boland Abraham, the company's chief marketing officer and executive vice president for global development.
“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” she said. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country, and local level, where cultural differences are continually shaping online usage and content consumption.”
According to comScore, a Virginia company that specializes in measuring the digital world, "social networking sites reach a higher percentage of women than men globally, with 75.8 percent of all women online visiting a social networking site in May 2010 versus 69.7 percent of men."
The study is titled, "Women on the Web: How Women are Shaping the Internet." Another study finding: Women spend 30 percent more time on social networking sites than men do.
A comScore press release included a statement from Linda Boland Abraham, the company's chief marketing officer and executive vice president for global development.
“Understanding gender-specific differences in Web usage is valuable to any digital stakeholder looking to successfully reach and engage both women and men in the online environment,” she said. “We have seen that women across the globe share some similar usage patterns online, such as strong engagement with social networking sites, but it’s also important to understand gender differences on a regional, country, and local level, where cultural differences are continually shaping online usage and content consumption.”
